Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

We made all 3 of our media products, (our music video, website and album cover) with the intent to combine them in order to create an effective marketing campaign which would appeal to our target audience. To achieve this, It was important for us to create a feeling of synergy across our campaign so that the branding of our artist, Layla Obi, was made very apparent.

Ella Eyre's marketing campaign was very influential to us as we felt that it effectively created synergy across all of its different media products. Below I have given some examples of how it achieved this...

I have then created a slide show which explores the different decisions that we have made in order to make a synergistic campaign...

Synergistic Marketing Campaign from Olamide Ajisafe

These synergistic elements meant that all of our products successfully advertised each other. Our Website advertised our Music Video which ultimately advertised our Album.

Richard Dyer's Star Theory
Richard Dyer is a theorist who's theories on the Music industry and culture have been respected largely. Below I have detailed his theories and how we followed/ went against them...(please view this mind map in full screen mode by clicking on the double ended arrow on the bottom right corner).
Mind Map created by Olamide Ajisafe with GoConqr

In conclusion, I think that the combination of our main and ancillary texts were very effective as the synergistic elements included within each made for a consistent brand image that will ultimate appeal to our TA.